SKUFF Uses New Advanced Technology to Protect and Care for Shoes!

SKUFF Uses New and Innovative Technology to Protect and Care for Shoes!

The technology in shoe care has been around for generations and has run its course.

Technology in shoe care hasn’t changed much over the last 100 years.  Waxes and oils have been used to waterproof, condition, and polish shoes for hundreds of years.  They were first industrialized during World War I to waterproof the boots of soldiers in the trenches.  After the World Wars, they became a pillar in the market for shoe care as a means to waterproof and polish shoes.

The next big advance in shoe care came in the 1960′s when silicone treatments were introduced to provide another means of waterproofing and stainproofing shoes.  At first, they were dissolved in toxic chemicals and were not sold commercially.  As technology advanced, silicone and nanoparticle treatments (such as fluoropolymers, etc.) were created and refined to create relatively safe products for consumers.

Today, these two technologies still form the foundation for modern shoe care.  However, neither were created for modern synthetic footwear and neither provide the necessary protection required to protect shoes from scuff marks, stains, and other permanent damage.

Packaging has been the main source of change in shoe care rather than technology.  Traditionally, polishes were applied with rags, sponges, and other accessories – over time they were packaged in bottles, aerosols, and applicators.  The same goes for silicone treatments.  Shoe care is still stuck on old technology even though the technology in shoes has changed drastically.

This is why many true shoe enthusiasts have given up on protecting shoes – and subsequently many people think of shoes as disposable and doomed to degradation and ultimately…the trash can.  But, many people still take shoes very seriously and despite a lack of innovation in the shoe care market, they persist in cleaning and caring for shoes the old fashioned way.

SKUFF uses new advanced material science technology – just to protect your shoes!

I’m here to tell you that you don’t need to spend your time and effort taking care of your shoes.  For this reason, I set out to create a shoe care product that does everything, all in one, and lasts for years at a time – so I wouldn’t have to keep cleaning and watching where I step with my white sneakers.  I created a product that works on both new age synthetic shoes and traditional leather shoes, adds a shine that can last for years, waterproofs shoes completely, repels dirt and stains, and even prevents permanent damage like scuff marks and scratches.

To do this, I had to look at the newest innovative technology in protection and waterproofing.  This lead me to coatings – the only source of protection durable enough to stand up against everything your shoes kick on a daily basis.  I’ve researched everything from military coatings technology to bulletproof glass to the coatings you apply to truck beds and garage floors.  I’ve settled on a specific formulation – a mix of several different technologies used in other industries to provide maximum protection.  All this to keep your shoes clean and looking new.

In the end, I settled on a clear protective finish, applied similar to paint, that dries to form a tough and flexible “skin” over the surface of shoes – and called it SKUFF.  SKUFF forms a barrier over shoes that protects the materials underneath from water, dirt, staining liquids, and even scuff marks.  That way, the materials underneath stay in their original condition for longer, and since SKUFF is clear, shoes stay clean and looking new.  Get it?

This is a totally new approach to shoe care, that IMPO hasn’t been taking seriously enough.  With SKUFF, you can potentially shine your dress shoes when you get them, and have them stay shiny and looking new for years at a time.  With SKUFF, you can apply a finish to your hiking boots that not only protects against rocks and dirt, but completely waterproofs your boots so your feet stay completely dry even walking through water and mud.  With SKUFF, you can get a new pair of white sneakers and have them stay white, without cleaning them or watching where you walk, and even prevent the (seemingly inevitable) scuff marks on the front toe area.

In conclusion, SKUFF is the best shoe care product you can buy – for any shoes, any color, anytime, anywhere, period.  I’ve tried almost every shoe care product available to an American citizen and decided to create my own product, because none of them lived up to my high expectations.  For people who care about the way their shoes look, SKUFF is the holy grail.  All I want is for my customers to be happy with their purchase, and appreciate the fruits of my labor as I do.  If you have any questions or want to speak with the inventor (me), just go to our Contact Us and shoot me a message or give me a call.  I’m here to answer any questions you have.

Thanks for reading my rather long rant on shoe care.


What is SKUFF Protective Coatings?

SKUFF is a clear protective finish that keeps shoes clean and looking new

The Problem

When you buy a new pair of shoes, it’s almost impossible to keep them clean and looking new.  They seem to get scuffed, stained, and dirty within the first week.

Wax polishes and silicone sprays hardly do anything to protect shoes, and need to be constantly applied for any benefit.  Even with a daily regimen of shoe cleaning and care, nothing protects shoes from scuff marks.  This is a huge problem for people who care about the way their shoes look.

If you want to keep your shoes clean and looking new, you need to devote your time and effort to clean and care for them – and you’re still not assured they will stay that way.

The Solution

Put simply: SKUFF Protective Coatings, or SKUFF for short.  SKUFF is a clear protective finish for shoes that waterproofs, adds a long lasting shine, and protects against scuff marks to keep your shoes clean and looking new for months, even years.

SKUFF comes in squeeze tube applicators with sponge applicator tips for applying.  Each applicator comes with SKUFF Towelettes for cleaning shoes, aiding in applying, and even removing and touching up SKUFF as it deteriorates over time. Together, they form an all-in-one solution for cleaning and caring for shoes.

When you use SKUFF, you apply a semi-permanent, clear, flexible, and durable protective finish to shoes – similar to the clear coat over a car’s paint job.  Other products use waxes and silicones to temporarily add a shine or waterproof shoes.  SKUFF uses a resin that dries to form a tough, flexible, and clear protective “skin” over the surface of shoes that lasts for years.

By applying a clear protective finish to your shoes, you can protect them from scuff marks, repel water, dirt, and stains, and add a shine that lasts months or even years longer.  In other words, SKUFF is an all-in-one product that offers you all the benefits of all other shoe care products combined plus the added protection for shoes against scuff marks.  Best part is: you can apply it once in the same amount of time it takes to use other products – which cost the same – and it has the potential to last 10X as long.  In the end, SKUFF saves you the time, effort and money you would spend on more new shoes and other shoe care products.

Take a look at the Comparison Chart below for a summary of SKUFF’s benefits versus other products.

SKUFF Shoe Care Product Alternatives Comparison Chart